Pyrios turns energy provider’s customers
on to paperless billing
SMS delivers timely payment reminder;
email delivers customer bill; CRM
Client: Synergy - Western Australia's largest energy retailer and generator
Challenge: Provide a better customer experience and reduce operational costs
Solution: Automated customer experience SMS application, integrated with CRM
Benefits: Immediate 10% increase in customers opting for
paperless billing, and improved customer experience.
Printing and postage costs slashed.
Late and 'forgotten' payments plummet.
Customers expect convenience, especially when they want to pay for stuff. Perhaps that’s why bills arriving
in the letterbox are so often left in a forgotten heap on a corner of the kitchen bench. It’s not until the friendly
reminder arrives that customers get round to paying online or writing a cheque.
But smart retailers understand that late payment is more a function of poor memory than avoidance – and if their bills arrived via a more convenient channel, like email, with an equally convenient SMS prompt, there’d be fewer late payment reminders to post.
...smart retailers understand
that late payment is more a
function of poor memory than
Looking to cut paper processes and improve customer experience, Western Australian energy provider Synergy
hatched a plan to shift more customers to paperless billing. Just 15% of its one million-plus customers received their bills via email. However, research told them that a significant chunk (40%) of these customers opted for
email to lessen their fear of “forgetting to pay”. But using fear as a lever didn’t sit right with Synergy. How
could they re-position their paperless billing service as a customer service delight factor?
How Pyrios brought convenience to bill paying
Working with Synergy’s CRM platform and outbound management toolset, Pyrios developed an SMS application
to automatically trigger SMS alerts reminding customers to pay their bills.
Sending up to 33,000 SMS messages per month, the application uses CRM data to personalise messages
according to amount owed, payment history, customer segments, and other criteria. Messages are scheduled
according to customer preferences.
Less paper; more on-time payment
Synergy’s customers are taking to paperless billing, with a 10% lift in email opt-ins within months of the SMS
reminder service launch.
Synergy benefits on two fronts: emailed invoices slash printing and postage costs; and SMS reminders reduce late
and ‘forgotten’ payments.
Customers also win, avoiding late payment, and reducing inevitable kitchen bench clutter!
Synergy benefits on two fronts: emailed invoices
slash printing and postage costs; and SMS
reminders reduce late and ‘forgotten’ payments.